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Private Brand Category: AEON Private Brand TopValu Best Price

TOPVALU BESTPRICE is a brand aiming for the lowest price in the region with satisfactory quality. BESTPRICE products are developed through the elimination of product and package excess, leveraging AEON’s global purchasing scale, and endeavoring to deliver consumer-centric essentials at the most competitive prices in the market.

TOPVALU

TOPVALU is AEON’s global flagship private brand initially launched in 1974 and renamed “TOPVALU” in 2000, developed in collaboration with AEON’s customers and AEON’s strict quality standards with the philosophy “to make customer’s daily lives more enjoyable.” TOPVALU quickly became the leading private brand in Japan in both sales and customer loyalty that is always with customer voices at its origin.

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