50th Anniversary of AEON’s Private Brands, TOPVALU!

With steadily great support from many customers, AEON’s private brand, TOPVALU Brand has been locally and globally operated in the market for 50 years.

TOPVALU is a private brand developed by AEON, initially launched in 1974 and renamed TOPVALU in 2000. With great success in Japan, TOPVALU has been expanded into the global market and imported into Cambodia’s Market for almost a decade since 2014. 

TOPVALU, mainly focused on quality and low price, safety, and value of products, offers a wide range of product categories from dry and fresh food, household commodities, cosmetics, beauty care, etc., with strict Japanese standards and monitoring systems to impress customers’ expectation in a perfect simple daily lifestyle. 

AEON has built the achievement of TOPVALU brand over the past 50 years by developing products with the collaboration of customers’ voices and strict quality standards with the philosophy “to make customers’ daily lives more enjoyable.” Therefore, TOPVALU quickly became the leading private brand in Japan in both sales and customer loyalty.

In 2024, while TOPVALU Brand celebrates its 50th Year Anniversary, AEON (CAMBODIA) CO.,LTD also celebrates it from 17th to 28th April 2024. During the anniversary, AEON (CAMBODIA) CO.,LTD will have a TOPVALU Fair with special offers on selected categories namely, food, non-food, apparel, cosmetics, and household. 

In addition to TOPVALU Fair with product discounts, the customers also enjoy other promotions such as: 

AEON Cambodia Co., Ltd, one of the largest retailers, imported TOPVALU Brand into Cambodia’s Market in 2014. Under the subsidiary of AEON Group, based in Japan, AEON Cambodia Co., Ltd. is committed to “customer first” and has its core principles of achieving harmony, stability, and social peace through its business.
Aeon Cambodia Co., Ltd. has gained a lot of customer trust and has expanded its business presence in many businesses such as general stores, supermarkets, small shops (AEON MaxValu), and online businesses (AEON Online), AEON Specialty Store and AEON Exclusive Brands (TOPVALU, Home Coordy, IC Inner casual Store, Kids Republic Store, AEON Pharmacy, AEON Bicycle Shop, AEON Bakery, AEON Store, DAISO Japan and Topware) offer over 10,000 items ranging from food. Daily necessities, clothing, household items (including bedroom and bathroom accessories), sports equipment, medicine, and cosmetics.

You can also order with AEON Online at

www.aeononlineshopping.com or download the AEON Online Mobile App.
For more information:
Facebook: AEON Retail Cambodia
Telegram: AEON Retail Cambodia
Instagram: aeon_retail_cambodia
YouTube: AEON Retail Cambodia

AEON Exclusively Brings Its Private Brands to the Kingdom

Since its official opening in 2014, AEON has become one of the leading general merchandise stores in Cambodia’s retail market which provides a wide range of products for daily use such as food, grocery, home fashion, home appliance, electrical appliance, apparel, including, its private brand products. 

AEON’s private brands consist of different product categories ranging from food, apparel, home fashion and many more. Those brands are TopValu, Home Coordy and iC Innercasual. They are well-known for their strict quality standards control, reasonable price, environmental friendly focus and product variety of choices for customers.  

TopValu is an AEON’s global flagship private brand; initially launched in 1994, developed in collaboration with AEON’s customers and AEON’s strict quality standards with the philosophy “to make customers’ daily lives more enjoyable.” TopValu quickly became the leading private brand in Japan in both sales and customer loyalty that is always with customer voices at its origin.

TopValu has three product lines, such as:

  • TopValu, a lifestyle quality improvement brand that impress customers’ expectations;
  • TopValu Best Price, a brand aiming for the lowest price in the region with satisfactory quality;
  • TopValu Green Eye, focusing on safety and sustainability.

iC Innercasual is an AEON’s private inner and sport fashion brand. iC consists of many types of women and men’s inner, T-shirt, bottom, sock, half top and daily sport apparel.

iC Innercasual first entered Cambodia in 2021 where its first store located at AEON Phnom Penh, 1st floor. It is well-known for its two main special functions, Peace Fit and Body Switch. There are three specific types of Peace Fit functions that suitable for different kinds of people. First, it is called Peace Fit Silky Fact. For people who like a cool texture, silky smooth touch and want to feel cool all the time, then Peace Fit Silky Fact is the best choice for them. Second feature is for people who want a super soft and quick dry materials as they do not want to feel sweat, Peace Fit Goku-Sara is highly recommended. Last feature of Peace Fit is Peace Fit Goku-Sara Cotton. As its name suggests, the products are 100% made from cotton. It is suitable for people who love soft touch and with sensitive skin.

Another main special function is Body Switch. It has functions with sports performance that supports movement, widely uses from sports to work or relaxing time, and supports active daily life with a full lineup that consists of T-shirts, bottoms, socks, half tops & daily sports performance. Men Boxer Collection is one of the most popular collections among others within the Body Switch category.

HÓME CÓORDY is an AEON’s private home fashion brand which has a full line of home fashion products, ranging from dining room, living room, bedroom, bathroom and kitchen with simple design, Japan quality and affordable price. With its simple, standard, timeless design, HÓME CÓORDY uses the basic colors of white, blue, and grey, to create the symphony with the nature and life.​

HÓME CÓORDY is well known for its four special characteristics with simple design, Japan quality, multi-functional and coordination.

If you love simple design of home fashion products with high quality that have multi-functions and can coordinate with other products to decorate your home, then HÓME CÓORDY is the best choice for you.

All private brands products are available at AEON Phnom Penh, AEON Sen Sok City, all AEON MaxValu stores, and AEON Online.

You can also shop our private brands products via www.aeononlineshopping.com

Find out more about us at:
Website: www.aeoncambodia.com
Official Facebook Page: AEON Retail Cambodia
Instagram: aeon_retail_cambodia
Official Telegram Channel: AEON Retail Cambodia
YouTube: AEON Cambodia